In Japan the Lexus IS300 was badged and marketed as the Toyota "Altezza", now your IS300 can sport the front grill in the red variation for that Japanese Domestic Market look! The red front grill Altezza emblem will give off a more sporty look to the front of your IS300! The emblem may require use of the JDM grill or modification to existing grill. 100% Genuine Toyota product! Made by Toyota.